You Pick What Service or Services You Need and Want
Club Advisors will complete the services you select. A more detailed listing of services is HERE.
We know in our clubs and resorts that we have faced the reduction in demand by trimming expenses as far as we can and still produce great products and service. To stabilize and grow our profitability (which every business has to have), we must focus on membership net growth, value added memberships and use of available space for fundraising golf tournaments maximizing the limits of our restrictions. These are the key areas that will produce the most contribution to profit and capital funding and keep the dues low for our members.
Below are actions you can take at your club to improve performance and profitability. Club Advisors will work with you to implement these services for short and long term performance of revenue producing departments.
INTERIM MANAGEMENT -
General Manager - Club Advisors has a group of distinguished General Managers/COOs for interim placement (Includes Services)
Golf Professionals, F&B Directors, Membership Sales, Agronomy, Financial Management, Tennis, Fitness - Club Advisors has interim placement
MEMBERSHIP RECRUITING AND RETENTION
New Member Orientation Programs - Enhance the new members orientation program with the "Wow" factor in mind.
Membership Focus Groups - Appoint Members from "Clubs Within The Club" to Focus Groups to sound out expectations
Reciprocity Opportunities and Value Added Benefits - Explore reciprocity with other clubs in the area for activities & socialization
Membership Inventories - Do a detailed review of each and every membership to ensure membership count is correct
Member Surveys - Create and send out membership surveys on "hot topics" within the membership
Membership Resignations - It is 10 times harder and more expensive to enroll a new member than to keep the existing member
USE OF AVAILABLE REAL ESTATE -
Fundraising Golf Tournaments - Make sure you have at least 26 fundraising golf tournaments a year to support the community
Rental Space - Ensure club is capitalizing on all available space for member and community events
USE OF DIGITAL MARKETING -
Facebook, LinkedIn, Twitter, You Tube - Use all of these media devices to communicate and promote the club
Monetize Social Media - Actively show the activities and value of being a member at the club - it will result in additional spending
Internet Analytics & Measurement - Data is factual - use the tools available to determine what works and what does not work.
AGRONOMY AND LANDSCAPING -
Use quantitative and qualitative reporting devices to take the subjectivity out of measuring golf course conditions
Focus on a facilities beautification and landscaping plan that will documented and inspected
ASSET MAINTENANCE & CAPITAL IMPROVEMENTS -
New Board Member Orientations - Board and staff convey to the new board member the parameters of governance and operations
General Maintenance Tracking - Create a process of recording and reporting general maintenance actions to Board and members
Capital Improvement/Capital Repair Plans - Create, monitor and update capital spending budgets and execution to Board and members.
Fixed Asset Reconciliation - Complete a 100% physical inventory of all existing assets represented on the balance sheet.