What Cynthia Can Do For Your Club in 90 Days

Membership Advisor Deliverables

Cynthia Geisler, Membership Advisor

• Ultimate Deliverable – Net 20 new members over a 90-day period and the development of systems to support continued monthly net membership growth.

• Week #1: Assess the current culture of membership sales and service;
• Week#1 – Week #2:  Develop a sales and marketing plan for 2020 outlining the goals for various categories of memberships and net monthly goals – Get GM & Board “buy-in”;
• Week#1 – Week #8:  Share membership sales tools and provide on-hand training of membership personnel – Teach “Code Red,” – Teach “Closing Ratios”;
• Week#2 – Joint review of all membership documents and administrative procedures associated with the sale, service, and maintenance of necessary documents;
• Week #2 – Create members events to generate more members;
• Week #2 – Use outside events as a tool to generate more members;
• Week#3:  Review and adjust as necessary the Membership by Invitation Program;
• Week #3: Review potential for immediate implementation of an Upgrade Program;
• Week #3 – Week#4:  Outline the desired culture of membership sales and service to the entire management team to re-focus on the key element to club success – membership sales and service;
• Week #3 – Week #12:  Ensure there is an immediate response to membership inquiries and that no inquiry is left without a name, telephone number, email address and lead notes by any staff member of the club;
• Week #3 – Week#5:  Review the process of the sales team in outbound calls to ensure all elements of the sales process are covered with professionalism and high standards – continuous repetitive coaching to ensure results;
• Week #3 – Week#5:  Review all communications processes to ensure closing of the loop with communications;
• Week#4:  Review the Club Ambassador Program and adjust as needed with the GM/Membership Sales Team;
• Week#4:  Review current member connections to the Membership by Invitation Process;
• Week #5:  Rehearse and review new processes to date;
• Week #5:  Create a Sponsorship Rewards Program building pride in support by members;
• Week #5:  Implement “Member for a Day” program;
• Week #6:  Meetings with Ambassadors to re-enforce how they are so important to the process and motivate them for success;
• Week #6 – Week #7:  Create, form and implement a successful Ambassador Council – train membership director keys to lead this Council;
• Week #7:  Review social media support of branding, marketing, and club image;
• Week #8:  Create a Board Member Challenge – “Who do You Know?” Presentation;
• Week #8 – Week #9:  Review changes in membership sales and service culture and re-enforce critical culture points with department leaders and co-workers – review systems in place to support this culture;
• Week #9 – Week #12:  Improve on all reviews, changes, and systems implemented and seek additional ways to improve the processes;  Document and provide the details for continued success – Full Court Press on 20 new members.  Train permanent membership director.

Availability is Limited.  Check out some of her results HERE.  Reserve your Membership Advisor in 2020 by Calling Club Advisors at (480) 685-1054 or contact Cynthia directly at CGeisler@ClubAdvisors.com.